procurement
When COVID shuttered in-person production, Blitz Creative helped Church & Dwight brands procure talent, produce, and edit content from afar while still bringing engaging & meaningful content in a work from home and fully digital setting.
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Shai Gilgeous-Alexander
SERGIÑO DEST
KEEGAN MURRY
Massi Gilgeous-Alexander
KELLYN ACOSTA
Sofia Richie Grainge
JAXON SMITH-NJIGBA
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JO MALONE LONDON
When Jo Malone London wanted to activate for their male campaign the summer of 2022, Blitz Creative was called in to activate with four influencers and create high-end luxury advertising for social media distribution. Four Influencers in one month, our work was cut out for us. We worked with one of the de facto style icons of the NBA, Shai Gilgeous-Alexander; Two USMNT Soccer players: Sergiño Dest of FC Barcelona and Kellyn Acosta of LA FC; rounding out the influencers was the 4th pick overall of the 2022 NBA draft, Keegan Murray. Blitz Creative creative produced four individual hero videos highlighting Jo Malone London and our talent while creating cut downs for social media and OTT platforms. This elevated influencer campaign became the brand’s first ever activation in sports.
Shai Gilgeous-Alexander
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CHRISHELL STAUSE
LEAH MCSWEENEY
MELISSA GORGA
Malika & Khadijah Haqq
LALA KENT
Heather Rae El Moussa & Mary Fitzgerald
CHRISTINA MILIAN
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CYNOSURE
Blitz Creative procured elite talent for Cynosure’s “Energy Blends” campaign and produced content in both New York City and Los Angeles, the campaign generated over a million impressions. This opportunity didn’t just present itself, Blitz Creative took initiative and created something out of nothing. Blitz Creative worked with Real Housewives Melissa Gorga, Leah McSweeney, Selling Sunset stars, Mary Fitzgerald, Heather Rae El Moussa and Chrishell Stause and wrapped the program with Malika & Kadjiha Haqq from Keeping Up With The Kardashian’s. When we began outreach for this program, we thought long and hard about who could be the perfect influencer to get the word out about Cynosure. We noticed a spike in popularity with the Selling Sunset women and attacked that opportunity with consistency and hope. As huge fans of Chrishell Stause, we reached out to her through Instagram, and actively reached out through three different contacts. She was our first influencer to get on board with Cynosure and became a strong highlight of the program with over 5 million impressions and over a million views. We worked closely and emotionally with Chrishell when she was going through a personal PR crisis on set and were able to console her and help her finish her commitments strongly. With that, another opportunity revealed itself when Heather Rae El Moussa commented “Oooooooo I want!”. We knew that was our next obvious move. We onboarded Heather and Mary Fitzgerald next, getting the treatments on a friend date. These women became interested in Cynosure’s treatments due to our vision for them. We saw a golden opportunity to use women from a popular show that
CHRISHELL STAUSE
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vitafusion
Blitz Creative procured talent for Vitafusion, a leading gummy vitamin brand, targeting your everyday person. Blitz Creative targeted talent that are always on the go, possibly a parent, and live a lifestyle in which vitamins really matter. Entertainers such as Amanda Kloots, Guiliana Rancic, Neicy Nash, Trey Kennedy, Josh Peck, Carli Lloyd and Karamo Brown effortlessly spread awareness of these gummies. Blitz Creative assisted with editing for afar as the talent filmed their own content and seeked out help when needed. Our production team offered creative suggestions, prime locations to film, and always made sure to include a little humor in the content. In a time where not a ton of people were traveling, Blitz Creative created a unique way to think of everyday vitamin gummies.
josh peck
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first response
How do we create inspirational content for women going through pregnancy? The process of getting pregnant and staying pregnant is an incredible journey to capture and the most life changing time for a woman. Danae Mercer caught Blitz Creative’s eyes from her incredibly compelling storytelling and honest content that creates a safe space for women, highlighting body positivity, mindfulness, and overall shows a realness that we don’t see too often on social media in today's age. We worked closely with Danae to create a 3-part series for First Response showcasing trying to get pregnant, getting pregnant, with the third and final post being the baby's arrival. Unfortunately, Danae miscarried during this process. First Response stayed with Danae throughout this extremely difficult journey. The outpouring support from women who have experience miscarriages and the organic brand recognition was truly something we, as an agency had never seen before. We worked with Danae for nearly a year until she was able to get pregnant again…her baby arrives in just a few weeks and we can’t wait!
jason & lauren kennedy
Symbodi needed to find an influential athlete that could be the face of the brand without a question. Carli is an American former soccer player. She is a two-time olympic gold medalist, two-time FIFA player of the year and four-time olympian. When Symbodi needed a talent partner that could embodi the importance of recovery, we knew Carli was the perfect candidate, at the time she was upon retirement and preparing for a huge life shift that would require consistent recovery and flexibility. Blitz Creative negotiated a 4-year partnership with Carli Lloyd x Symbodi that would allow Symbodi full exclusivity, paid usage, mandatory social media deliverables and PR requirements, all of which to be fully created, produced and edited by Blitz Creative.
