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MAD RABBIT
Mad Rabbit, a leading tattoo aftercare brand, was looking to launch its YouTube channel with a BOOM after their debut on Shark Tank in 2021. Focusing on narrative storytelling, Blitz Creative developed a premium branded content series to help showcase elite athletes and entertainers, their tattoos, the incredible stories behind them, and of course, how they intend to keep them looking fresh forever (with Mad Rabbit's help). Blitz Creative set out to find a mix of athletes and entertainers who had unique stories, fascinating approaches to life, diverse tattoos, and the ability to communicate their passion. As we identified talent, such as Olympic swimming sensation Caeleb Dressel, the greatest female skateboarder of all time Leticia Bufoni, and the #3 pick in the NFL draft Derek Stingley Jr., we began plotting out how best to capture these incredible stories. Traveling all over the US, our production team went straight to the source to capture talent where they were most at peace with the world. The content was a smashing success, driving massive engagement among the talent's audience on Instagram and bringing those fans to YouTube, many as subscribers. Within a year, the content series has generated over 10MM organic views, 2K+ new subscribers, a lifetime 13% engagement rate across all channels, and an additional 25MM+ impressions across social media and earned media. Simply put, fans love to see and hear about their favorite athletes' and entertainers' tattoos –
Shai Gilgeous-Alexander
JaVale McGee